Sunday 28 June 2020

Western Classical Music in advertisements, ringtones,rhymes : Titan,Raymond,Nokia,Bolero,Vivaldi etc


In India through many advertisement jingles we hear western classical music. The most prominent is Titan watches. Titan has been using Mozart's symphony no.25 , 1st movement as their brand's jingle. Every Indian is aware of Titan's jingle. Let us hear the Mozart one and the Titan jingle.



Then let us hear Raymond ad for dress materials...the complete man series....it is taken from Schumann - Träumerei, "Kinderszenen" No. 7, Scenes from Childhood




There is a famous Shirt brand in India named after Vivaldi. Antonio Vivaldi was an Italian Baroque age musician. Listen to Vivaldi's Four Seasons.


Mahindra & Mahindra has a car model named Bolero after Maurice Ravel's musical piece Bolero. I guess Mr Anand Mahindra must be an aficionado of western classical music to name car after Bolero. 

Nokia ring tone is taken from Fransesco Tarrega - Grand vals guitar piece. You can hear Tarrega and recollect Nokia tune immediately.
https://www.youtube.com/watch?v=9sZQ0m5oKLc

The famous nursery rhyme Twinkle Twinkle Little Star is written by Mozart, KV265 on piano. Listen to this.



Many mobile manufacturers like Nokia, Huawei have used Bocherini minuet as ringtone. Many telephone operators used to put you on hold and the music played was Bocherini Minuet.


Whenever you enter a lift/elevator, you will hear Beethoven's Fur Elise. Listen to it. You hear western classical music unknowingly in a lift or a hotel lobby.



These are some examples of western classical music we hear in daily life. There is music everywhere, only we need to know. I have been correlating these tunes since last 27 years. My readers will catch these tunes and next time they will say " Ah ha, this is Mozart , symphony no 25 !!"

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